Tag Manager and Google Ad Conversions

Tag Manager – tags.google.com

Create a folder – Google Ads Conversions

Create tags – Google Ads Conversion Trading

1. Go into account (for example Wynnes account)
2. Click – Tag
3. Click – new
4. Click – configuration
5. Click – Google Add conversion trakcing
6. Add – Conversion ID
7. Add – Conversion Label
8. Add – Conversion Value (leave blank – controls with trigger ID)
9. Add – Order ID (1)
10. Add – Code (AUD)
11. SAVE
12. Add Trigger
13. SAVE
14. Move tag to google conversion folder

Google Ad – ads.google.com

1. Go into account (for example Wynnes account)
2. Click Tools and measurement
3. Click Conversions
   • + = adding new conversion
   • To add a new one:
     • Click website (opens new window)
     • Click on Category – Use Quote Request or Contact
     • Click on Value – Use different values (values assigned in task manager)
     • Click on Count – Use one
     • Create + continue – use google tag manager (give details for tag manager)

Google Tag Manager

https://tagmanager.google.com/

• Go to ‘Tags’
• Click ‘New’
• Name Tag before entering Tag Configuration
• Click on ‘Tag Configuration’
• Select Google Ads Conversion Tracking
• Enter Conversion ID and Conversion Label
• Click on ‘Trigging’
• Click on the + button to add new
• Select Triggering elements

Google Analytics

https://analytics.google.com/

Conversions > Goals > Overview or Admin > Goals (In the third column)

• Click ‘+ New Goal’
• Custom > Continue
• Enter Name (Name after Tag Manager tag)
• Event > Continue
• Enter Action (Name after Tag Manager action)
• Click ‘Verify this Goal’
• Save

Google Ads

https://ads.google.com/

Set up new conversion

Tools and Settings > Conversions.

Click the Plus button to add a new Conversion > Select Website.

Select Category > Enter a Conversion Name